McDonald's Monopoly promotion attacked by health campaigners

Firm accused of encouraging families to buy more and larger portions of fast food

Health campaigners have attacked McDonald’s for putting profits before people’s health with the relaunch of its promotional Monopoly lottery game, which encourages families to buy more and larger portions of fast food – and awards millions of food prizes, especially unhealthy sugary desserts.

“It is clearly undesirable in a whole range of ways,” said Prof Russell Viner, president of the Royal College of Paediatrics and Child Health. The promotional game is supposed to be for adults, but “sweeps up children because children are part of the family. This is essentially a price promotion for high-fat, high-salt and high-sugar foods.”

Related: Children in poor areas exposed to five times as many fast food takeaways

Related: 'Life-crushingly unacceptable': views on our love-hate relationship with fast food

Related: 'Chips and a burger for a quid' – welcome to the takeaway capital of England

Continue reading... April 07, 2018 at 12:30PM