Coca-Cola to sell smaller bottles at higher prices in response to sugar tax

Soft drink manufacturer refuses to alter recipe, as rivals face backlash over reduced sugar Irn-Bru in Scotland

Coca-Cola is to use smaller bottles and sell at higher prices rather than alter its famous sugar-laden secret recipe, while Irn-Bru faces a growing consumer backlash over fears a new lower sugar version will ruin Scotland’s national soft drink.

The changes are part of the preparations underway in the fizzy drinks business for the sugar tax. The cost of some “price marked packs” of Coca-Cola sold in newsagents and convenience stores will increase by more than 10% in March, just before the new tax comes into effect the following month.

Related: Irn-Bru drinkers won't notice halved sugar content, claims AG Barr

Continue reading... January 06, 2018 at 12:11AM