Cheers? No thanks! Low- and no-alcohol lifestyle booms

Sales of beer and cider with under 1.2% alcohol soar by nearly 30%

About 5 million people will drink their first beer or glass of wine in a month next week as “dry January” comes to an end. But for an increasing number of people it will be an entirely dry year, because low- and no-alcohol is now a fast-growing lifestyle choice.

Sales of beer and cider with less than 1.2% alcohol grew by nearly 30% last year compared with 2015 while demand for low- and no-alcohol wine was up 8%, according to analysis firm Kantar Worldpanel. The trend is creating a new market for major drinks companies, craft brewers and retailers.

Related: Alcohol-free beer: the best and worst – taste test

Related: Low-alcohol wine is not wine, it’s grape juice. Where’s the joy in that? | Fiona Beckett

Continue reading... January 26, 2018 at 11:28PM