Ricicles are the latest victims of millennials’ peculiar tastes | Daisy Buchanan

Unlike Jerry Seinfeld in the 90s, my generation is happy to forgo sugary cereals as part of the price to pay for longer, healthier lives

Spin, spin sugar. Kellogg’s has announced it is discontinuing Ricicles from January, as part of its commitment to offer customers a slightly healthier breakfast. Coco Pops have survived the cull, but it’s thought that their sugar content will be cut by 40%. Frosties packets will no longer contain free gifts aimed at children, as Kellogg’s says that adults form the largest part of its UK market. They’re for grrr-own-ups!

Related: Think the millennials have it tough? For Generation K life’s even harsher

Wispa is a chocolate bar that has had more comebacks than the Rolling Stones

Although precise definitions differ, broadly speaking millennials are those people born between the early 1980s and the late 1990s. They are so called because they turned 18 in or after 2000. They are also collectively known as Generation Y

Related: The struggle is ce-real: how Kellogg’s killed the hipster breakfast trend

Continue reading... December 01, 2017 at 05:32PM