Weight Watchers’ new boss: ‘It’s about health, not weighing yourself’

Mindy Grossman is ready to take a bite out of the ‘wellness’ industry – and she’s got Oprah Winfrey on her side

Every time Mindy Grossman looks in the mirror, she is reminded that “you are skinny, you are fabulous, you are clever”. It is not some magic talking looking glass, but an engraved compact-sized mirror designed by a friend and stuck to the back of her smartphone. Two of the three mantras are wearing away, leaving only “you are clever”.

“It’s the most important one, anyway,” says the businesswoman tasked with reinventing Weight Watchers for the digital age, where weight loss apps and Insta-fuelled phenomenons like clean eating are in the ascendancy.

Related: The Silicon Valley execs who don't eat for days: 'It's not dieting, it's biohacking'

Related: Why trendy weight loss drink Skinny Sprinkles is no better than half a tin of beans

Continue reading... October 07, 2017 at 12:30PM