Tobacco firms using 'clever tactics' to target poorest smokers, study finds

Cheaper brands, price-marking and smaller pack sizes are thwarting attempts to reduce UK smoking rates, researchers say

Big tobacco companies have introduced marketing tactics to keep cigarettes affordable for the poorest smokers, undermining efforts to reduce smoking rates, researchers say.

Academics at the University of Bath and King’s College London analysed UK sales data from 2009 to 2015 and found the firms had reduced pack sizes and introduced price-marking and cheaper brands.

Related: Success rates for people quitting smoking hit record high

Continue reading... October 30, 2017 at 01:52PM